Privacy Policy
Last updated: March 15, 2023
Dean Valley Trade Frames (“we”, “our”, or “us”) operates the Dean Valley Trade Frames website (the “Service”), accessible at https://deanvalleygroup.co.uk.
This page informs you of our policies regarding the collection, use, and disclosure of Personal Information when you use our Service and explains your privacy rights under UK data protection law.
We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personal Data may include, but is not limited to:
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Name
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Email address
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Telephone number
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Address
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Any information you submit through forms or enquiries on our website
Log Data
We collect information that your browser sends whenever you visit our Service (“Log Data”). This may include:
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Internet Protocol (IP) address
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Browser type and version
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Pages visited on our website
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Time and date of your visit
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Time spent on pages
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Other diagnostic data
This information helps us analyse website performance and improve the Service.
Cookies
Cookies are small files stored on your device that help us improve your browsing experience.
We use cookies to:
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Understand how visitors use our website
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Improve website functionality
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Analyse website traffic
You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, some parts of our Service may not function properly without cookies.
For more information please see our Cookie Policy.
How We Use Your Information
Dean Valley Trade Frames may use Personal Data for the following purposes:
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To provide and maintain our Service
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To respond to enquiries or requests
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To provide customer support
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To improve our website and services
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To monitor website usage and performance
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To comply with legal obligations
Legal Basis for Processing (UK GDPR)
Under UK GDPR, we rely on the following legal bases for processing your Personal Data:
Consent
Where you have given clear consent for us to process your data for a specific purpose.
Contractual Necessity
Where processing is necessary to fulfil a contract or take steps before entering into a contract.
Legitimate Interests
Where processing is necessary for our legitimate business interests, such as improving our services or responding to enquiries.
Legal Obligation
Where processing is necessary for compliance with legal requirements.
Sharing Your Information
We may share your information with trusted third parties who assist in operating our website or services, including:
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Website hosting providers
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IT service providers
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Analytics providers
These third parties only have access to your data to perform tasks on our behalf and are required to keep it confidential.
We will not sell or rent your Personal Data to third parties.
Data Retention
We retain Personal Data only for as long as necessary to:
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Fulfil the purposes outlined in this Privacy Policy
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Comply with legal obligations
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Resolve disputes
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Enforce agreements
When data is no longer required, it will be securely deleted or anonymised.
Data Security
The security of your Personal Data is important to us. We implement appropriate technical and organisational measures to protect your information.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Links To Other Websites
Our website may contain links to third-party websites. If you click on a third-party link, you will be directed to that site.
We are not responsible for the privacy policies or practices of third-party websites and encourage you to review their privacy policies.
Children’s Privacy
Our Service does not address anyone under the age of 18.
We do not knowingly collect personally identifiable information from children under 18. If we become aware that such information has been provided, we will delete it immediately.
Your Data Protection Rights (UK GDPR)
Under UK data protection law, you have the right to:
The right to access – Request copies of your personal data.
The right to rectification – Request correction of inaccurate or incomplete data.
The right to erasure – Request deletion of your personal data.
The right to restrict processing – Request that we limit how your data is used.
The right to data portability – Request transfer of your data to another organisation.
The right to object – Object to processing based on legitimate interests.
To exercise any of these rights, please contact us using the details below.
Complaints
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner’s Office (ICO)
https://ico.org.uk
Changes To This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page and become effective immediately upon publication.
You are advised to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us through our website: